5 Types of Video Every Growing Business Needs
If your business is growing, video isn’t just nice to have. It’s a key part of your strategy. The right video builds trust, converts leads, rallies your team, and scales your message faster than almost any other medium.
But not all videos serve the same purpose. Each type plays a different role in your growth. Here are the five videos every growing business needs and how they work together to move your brand forward.
🎥 1. Brand Story Video
This is the heartbeat of your business on screen. A brand story video communicates who you are, what you stand for, and why your work matters. It’s not just a company overview. It’s a cinematic introduction to your mission and the people behind it.
We’ve helped founders tell their origin stories through interviews, on-location footage, and a visual tone that reflects their values. Whether it’s sleek and modern or warm and personal, the brand story sets the tone for everything that follows.
Why it matters:
People don’t just buy products. They buy into stories they believe in.
💬 2. Customer Testimonials
Testimonials build instant credibility. They let potential customers hear directly from people who have worked with you and loved the result.
We produce testimonials that go beyond basic talking heads. We capture clients in their own environments, doing what they do best, and explaining in their own words how your business helped them grow, solve a problem, or improve their lives.
Why it matters:
Social proof turns trust into action.
📚 3. Explainer Video
Every growing business has something to explain. Whether it’s a new product, a service offering, or a process that sets you apart, an explainer video simplifies the complex and brings clarity through visuals and storytelling.
We create explainers that blend motion graphics, animation, live action, and voiceover to keep things clear and engaging. These videos are perfect for landing pages, sales decks, or investor meetings.
Why it matters:
If your audience doesn’t understand it, they won’t buy it. Clarity leads to confidence.
📱 4. Social Media Ads
Shortform video is built for discovery. On platforms like Instagram, LinkedIn, TikTok, and YouTube, scroll-stopping content is the difference between being noticed and being ignored.
We create social ads that use cinematic visuals, bold copy, and tight editing to make your message hit in the first few seconds. Whether it’s a teaser, a testimonial cutdown, or a product highlight, social video drives traffic and awareness.
Why it matters:
First impressions happen fast. Social video makes them count.
🏢 5. Internal Communication Videos
As your team grows, so does the need for strong internal communication. That includes onboarding content, leadership messages, culture videos, and training materials that reflect your brand’s tone and values.
We bring the same polish to internal videos that we do to client-facing content. Because your team deserves content that’s clear, motivating, and worth their time.
Why it matters:
A well-informed, aligned team performs better. Video helps everyone pull in the same direction.
Final Thought: Video Isn’t One Thing. It’s a System.
When done right, each of these video types supports the others. A great brand story leads to better testimonial credibility. Testimonials build trust for your explainer. Your explainer feeds your ads. Your ads drive growth, and your internal videos keep the team aligned while you scale.
At Emberhouse, we help you design this system with intention and style. Because growing businesses don’t just need more content. They need smarter content that works together.
Your story deserves to be told like a film. Let’s build the library that helps it grow.
