5 Types of Video Every Growing Business Needs

If you’re building a brand in 2025, video isn’t optional. It’s essential.

But not all videos serve the same purpose. Different stages of growth, different audiences, and different goals require different types of content. The right video at the right time can drive awareness, build trust, convert leads, and even strengthen your internal culture.

Here are five types of video every growing business needs — and why each one matters.

🎥 1. The Brand Story Video

Your brand story is more than a mission statement. It’s your why. And in a market flooded with choices, people don’t just want to know what you sell. They want to know what you stand for.

A strong brand story video humanizes your company. It introduces the team, the vision, and the values that drive your work. It sets the emotional tone for every other piece of content you’ll create.

We’ve helped clients film brand stories that feel like short films. Real people, real moments, and a clear sense of purpose that audiences connect with.

Why it works:

When people feel something, they remember you.

💬 2. Customer Testimonial Videos

Trust is earned, but video can fast-track it.

There’s nothing more powerful than hearing directly from happy customers. Testimonials turn your claims into proof. They show real results, real satisfaction, and real people putting their name behind your work.

We craft testimonials that feel natural and polished. Not just sit-down interviews, but immersive snapshots of your clients in their environment, using your product or service, and explaining why it matters.

Why it works:

People trust people more than they trust brands.

📚 3. Explainer Videos

Whether you’re introducing a new service, simplifying a complex product, or onboarding users, an explainer video is your best teacher.

This is where clarity meets creativity. Clean visuals, sharp writing, and animation or live action can turn confusion into confidence.

We’ve built explainers that condense a five-page pitch deck into a 90-second visual journey. They don’t just inform — they empower.

Why it works:

Understanding drives action. If they get it, they’ll buy it.

📱 4. Shortform Social Ads

You’ve got two seconds to stop the scroll. What happens next depends on how bold your visuals are and how clear your message is.

Shortform video is where style meets strategy. Whether it’s a cinematic teaser, a looping product shot, or a punchy promo, these videos are built for speed, clarity, and shareability.

We design social ads that grab attention without feeling like ads. Every frame counts. Every beat builds momentum.

Why it works:

The best ad doesn’t feel like one — it just makes people want to click.

🏢 5. Internal Communication Videos

Growth doesn’t just mean reaching more customers. It means aligning your team, building culture, and communicating with clarity.

Internal videos can include training, leadership updates, company culture content, or onboarding materials. And just because they’re behind the scenes doesn’t mean they should feel like an afterthought.

We treat internal videos with the same care as your customer-facing content. Because every employee deserves a message that feels worth watching.

Why it works:

A well-informed team is a stronger, more unified team.

Final Thought: Every Video Has a Job to Do

No single video can do it all. But together, these five types create a full ecosystem of communication — public and private, emotional and practical, short-term and long-term.

At Emberhouse, we help businesses scale with strategy and style. From your first brand story to your hundredth social ad, we’re here to make every frame count.

Your story deserves to be told like a film. Let’s start with the first scene.