EMBERHOUSE / IN-HOUSE CASE STUDY

FROM
TEMPLATE. TO
EXPERIENCE.

The story of how a production company's website evolved into a heavily customized, cinematic expression of its creative philosophy.

EXPLORE THE BUILD AN ONGOING CREATIVE EXPERIMENT / 2026
PROJECTEmberhouse.tv
DISCIPLINEWeb Design & Development
FOUNDATIONSquarespace + Custom Code
STATUSLive / Continuously Evolving
01 / THE CHALLENGE

A FILM
COMPANY.
A STATIC
WEBSITE.

Emberhouse Media Group was founded on one belief: your story deserves to be told like a film.

But a philosophy built around movement, atmosphere, pacing, and emotion deserved more than a conventional portfolio.

The challenge was to create a website that didn't simply display finished films. It needed to feel connected to the filmmaking itself.

And it needed to do more than look cinematic: explain services, establish credibility, help prospective clients plan a project, and make getting started easier.

THE CENTRAL IDEA

IF WE TELL STORIES
THROUGH MOTION,
WHY SHOULDN'T
OUR WEBSITE?

03 / THE EVOLUTION

BUILDING
BEYOND THE
TEMPLATE.

The site started with a straightforward website builder. Each round of customization opened more possibilities—and new questions about performance, mobile usability, and maintainability.

PHASE 01 / MAY 2025

The Foundation.

The Squarespace site was created on May 2, 2025; the paid subscription was activated on May 22. The platform supplied hosting, content management, and the first version of the website.

PHASE 02 / OCTOBER 2026

Breaking the Grid.

Custom HTML and CSS brought editorial composition, branded components, and a more distinct visual language.

PHASE 03

Introducing Motion.

Page transitions, branded loading behavior, scroll cues, and hover-to-play films brought movement into the browsing experience.

PHASE 04

Making It Useful.

Find Your Film and the pricing estimator introduced interactive planning tools alongside the production portfolio.

PHASE 05

Refining the Experience.

Responsive layouts, performance, SEO, navigation, and production-assurance content became part of the ongoing process.

04 / THE FEATURES

MORE THAN
A PORTFOLIO.

01 / MOTION

Cinematic Transitions.

Branded page changes and loading treatments connect the site's visual language.

02 / FILM

Interactive Portfolio.

Film categories and hover previews make browsing work more engaging.

03 / PLANNING

Find Your Film.

Interactive branching questions help visitors identify production needs.

04 / CRAFT

Grading Comparison.

Before-and-after image interaction illustrates visual finishing work.

05 / TRUST

Our Process.

A dedicated page gives prospective clients greater clarity before investing.

06 / REFINEMENT

Mobile & SEO.

Ongoing improvements make the experience usable, discoverable, and consistent.

05 / UNDER THE HOOD

A CREATIVE
TOOLBOX.

FOUNDATION

Squarespace

Hosting, native site infrastructure, and content management.

PRESENTATION

HTML + CSS

Custom layouts, brand system, responsive styling, and interfaces.

INTERACTION

JavaScript

Video interaction, animation, and project-planning logic.

06 / WHAT WE LEARNED

NOT EVERY
FRAME WAS
PERFECT.

Inside a hosted platform, custom development involves tradeoffs. An interaction that works on desktop might behave differently on a phone. Video may start at lower quality. Sitewide JavaScript can affect unexpected pages.

The process became an ongoing cycle of experimenting, testing, debugging, and refinement.

The biggest lesson: a beautiful website still has to load reliably, communicate clearly, and help visitors accomplish something.

07 / THE EXPERIENCE, BY THE NUMBERS

A DIGITAL
EXPERIENCE.
BUILT TO EVOLVE.

From the initial Squarespace build in May 2025 to extensive custom development in October 2026, the website has grown alongside the studio.

3,169TOTAL VISITS
2.5KUNIQUE VISITORS*
8.7KPAGEVIEWS*

GROWING WITH THE STUDIO.

Annual website visits recorded by Squarespace

2025 / FIRST YEAR890
2026 / THROUGH NOV 12,279

2026 is a partial year. Its visits are inferred by subtracting the 890 visits shown for 2025 from 3,169 cumulative visits. These are historical results, not proof of traffic caused by the October redesign.

Source: Squarespace Analytics, through November 1, 2026. *Unique visitors and pageviews are rounded values displayed by Squarespace; totals include activity before the October customization.

08 / THE NEXT CHAPTER

THE BEST
STORIES KEEP
EVOLVING.

Emberhouse.tv is still a work in progress, shaped by creative experiments and the same attention to detail that drives our film work. The next chapter is about performance, polish, and evolution.

EXPERIENCE THE LIVE WEBSITE
EMBERHOUSE MEDIA GROUP / AN IN-HOUSE CREATIVE PROJECT